Sometimes the biggest artistic opportunities aren't in galleries – they're right in your local community.

Today on the More Cheese Less Whiskers podcast, we’re reconnecting with artist Steve Light from Swindon in the UK.

Steve’s story fascinated me. After a 20-year break from drawing, he returned to art in 2019 and has since completed 25 exhibitions, including Swindon's largest mural that moved local residents to tears. Steve's journey shows what's possible when you think differently about reaching people with what you do.

We explored how creative people can bridge art and commerce without compromising their vision. From restaurant transformations inspired by London's Sketch to creating permanent outdoor galleries, his shared his approach to making art more accessible is an approach many of us can take something from.

I also introduced him to my VCR formula (Vision plus Capabilities multiplied by Reach) and we discussed how artists can leverage local "reach assets" like restaurants, bands, and public spaces.

What I love about Steve's approach is that he's starting with impact in his immediate community, knowing broader recognition naturally follows.

Lots of great ideas for you in this episode.

In this episode of the More Cheese Less Whiskers Podcast, Stuart and I discuss the power of non-traditional books in lead generation. We delve into the process of using a self-published book as a tool to generate leads and share strategies that have resulted in impressive records, such as 1753 leads at just $3.53 per lead.

Stuart highlights the value of daily knowledge and asking the right questions, and I reveal how to write a book in 30 days with a resonating title. We debunk the myth that a book needs to be lengthy to be successful and discuss the impact of concise, impactful books that address potential clients' concerns.