Today on the More Cheese Less Whiskers podcast, I'm answering a question I've been asked a lot recently; "What are the most impactful books you've read to fast-track my marketing career?"

So today, I'm running through my top 10. The books I return to time and time again, and the ones that have shaped the way I think about marketing and have influenced the programs I've developed.

As you're thinking about your business and marketing, taking inspiration from others and applying them to your situation is the fastest way of progressing. There are some great lessons here, and I'm excited to share what I took from them.

Be on the lookout too for a genuine surprise. Neatly folded in one of the books is an original ad response I received over 20 years ago. So as an unexpected bonus, we can break down one of my first ads!

I can't wait to hear the lesson you take from these books:

1. The E Myth: Why Most Businesses Don't Work and What to Do About It by Michael Gerber

2. Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham

3. Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay by Dan Kennedy

4. Grinding It Out: The Making Of McDonald's by Ray Crock

5. Unlimited Power: The New Science of Personal Achievement by Anthony Robbins

6. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy and Fred Wiersema

7. How to Argue and Win Every Time by Jerry Spence

8. Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

9. Handbook of Direct Mail by Siegfried Vogel

10. Influence: The Psychology of Persuasion by Dr. Robert Cialdin

Show Links:
ProfitActivatorScore.com
BreakthroughDNA.com
90MinuteBooks.com

Transcript - More Cheese Less Whiskers 243

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