Today on the More Cheese Less Whiskers podcast, we're talking with Randy Redinger from South Dakota on his way to Washington.

We talked about a very interesting part of the startup phase, trying to figure out the best model for approaching people.

He's in a situation where he has a really great opportunity with a unique product making custom closets that people can fully design. They know exactly what they want, and he can have it cut out and delivered right to them.

It's a unique process for selling one at a time, but we talked about the possibility of selling through distributors or people who can actually install the closets, people who have a chance to create a kit, and buy multiple at a time.

When you're looking at something like this, the opportunity of being able to sell anywhere to anyone, it can sometimes blind you because there are too many opportunities. Often, the best thing to do as you're figuring it out is to artificially constrain yourself to a geographic area so you can get all your ducks in a row, and then roll out with a proven model.

We had a great conversation about the opportunity. You're going to love the discussion.

Today on the More Cheese Less Whiskers podcast, we're talking with Sue Richey from Northern Virginia, where she runs a very successful property management company with her husband.

This is one of those businesses, that if you're fortunate enough to get it up to scale, you've got the stability of recurring revenue. There's a base of clients who love you and really depend on you and, if nothing's broken, will continue to stay with you.

It creates a big opportunity in your after unit, and we spent a lot of time exploring the opportunities to expand within the people she already has under management, by talking about the proprietary metrics that are available.

This is a great episode to really uncover the potential, and very applicable to any business with a healthy after unit.

Today on the More Cheese Less Whiskers podcast, we're talking with Hans Comyn from Medellin in Colombia, where for the past 15 years he's been developing his skills in helping men with their confidence in meeting women.

We had a great conversation about how to go beyond the idea of just providing information and courses, and expecting people will take it on themselves to get the result, but instead, what would it mean if you went all the way and helped people overcome what blocks them from doing the things that he knows they should be doing.

We all start our marketing equation, our puzzle, with what is the thing we can actually help people with, that would be a dream come true scenario, and only then can we get to the point where we're selecting the right target audience of people we can most help.

This target audience is a little bit different, but the spirit of what we're trying to do is help people get to the result they want.

And maybe, what needs to happen is the price you charge for something has to go up, so you can increase the amount of time or effort you put in to actually getting the result.